Vital Ingredient Restaurant Graffiti in Street Food products

About This Project

Vital Ingredient is chain of restaurants in London that offers healthy food to its customers, one of the campaigns they made was the Street Food, in which they offered to their clients a selection of the best Street Food in the world. For this project they didn’t doubt to commission a design that would have the Street Art in its pure essence. I was commissioned to make some huge Graffiti in big pieces of wood, which later they would use in the graphic design of their products. In the images I made I wanted to show the colours and the vivacity of Street Art merged with the colours of their natural ingredients. The campaign was a success and their customers enjoyed a range of new and exciting flavours.